The Ultimate Guide to Investment Banking Advisory Services for Middle Market Companies

Middle market businesses are the heart of the U.S. economy—especially in a robust business climate like Texas. Whether you're planning for a sale, exploring growth through acquisitions, or seeking capital to scale, navigating these decisions can be complex. That’s where investment banking advisory services come in.

At Kratos Capital, we specialize in working with middle market companies to provide strategic guidance, financial expertise, and access to the right network of buyers, investors, and dealmakers. With over 200 transactions closed and a reputation built on quality over quantity, we offer more than advice—we deliver results.

In this guide, we break down everything you need to know about investment banking advisory services and how they can support your company’s next big move.

What Are Investment Banking Advisory Services?

Investment banking advisory services help business owners and leadership teams navigate major financial transactions such as mergers, acquisitions, capital raises, and business exits. For middle market companies, these services can provide:

• Valuation insights
• Transaction structuring
• Buyer or investor outreach
• Due diligence support
• Negotiation guidance
• Post-transaction planning

Advisors act as your strategic partner—helping you maximize value while avoiding common pitfalls during high-stakes decisions.

Why Middle Market Companies Need Specialized Advisors

Middle market companies typically have revenues between $10 million and $500 million. While they’re often too large for small business brokers, they may not have the in-house resources or transactional experience of large corporations.

That’s why a middle-market-focused advisory firm is so critical. We understand the nuances of this market segment—how to position companies for strategic buyers, what metrics matter most to private equity, and how to manage a deal without disrupting day-to-day operations.

Key Services We Provide at Kratos Capital

Here’s a breakdown of the core investment banking advisory services we offer to middle market companies:

1. Sell-Side M&A Advisory

Looking to sell your business? We help prepare your company for market, identify qualified buyers, manage the entire process, and negotiate terms that meet your financial and personal goals.

2. Buy-Side M&A Advisory

For companies seeking to grow through acquisition, we offer research, outreach, valuation, and deal structuring support. Our team identifies strategic opportunities that align with your long-term vision.

3. Capital Raise Advisory

Need funding to fuel expansion? We connect you with private equity, family offices, and other capital sources to raise growth capital, recapitalize, or fund new ventures—without compromising control or value.

4. Strategic Advisory & Consulting

Beyond transactions, we provide advisory services to help you assess market timing, prepare for an eventual exit, or explore your strategic options. Our goal is to position you for long-term success, not just a quick deal.

How the Process Works

Working with Kratos Capital means you’re never left in the dark. Here’s how a typical engagement unfolds:

1. Initial Discovery – We evaluate your business goals and determine the right strategy.
   
   
2. Valuation & Preparation – Our team reviews financials, identifies opportunities for optimization, and builds a compelling pitch.
   
   
3. Marketing & Outreach – We connect you with vetted buyers or investors aligned with your goals.
   
   
4. Negotiation & Deal Structure – We lead the negotiations, manage expectations, and structure a deal that works for all parties.
   
   
5. Due Diligence & Close – From data room management to closing documentation, we streamline the process from start to finish.

Choosing the Right Advisory Firm

Not all investment banks are built for the middle market. At Kratos Capital, we’re proud to be an independent, Dallas-based firm with a national reach and deep local roots. Our senior investment bankers have decades of experience and a commitment to white-glove service, transparency, and delivering exceptional outcomes.

Contact Kratos Capital today to start a confidential conversation with a team that understands your goals and has the experience to help you reach them.