Emotions and Their Influence on M&A Transactions

By 
Kratos Capital
Posted 
July 15, 2019
News
Emotions and Their Influence on M&A TransactionsEmotions and Their Influence on M&A Transactions

Entrepreneurs put their blood, sweat, and tears into the success of their businesses, but ownership shouldn’t always last forever and M&A transactions ar the best way out! Unfortunately, owners often have trouble parting ways with the object of their hard work, making M&A negotiations difficult. Dedication to the business can sour the deal when the mix of emotions and lack of M&A familiarity mix.If your goal is to sell your business, it’s a good idea to know when to put your emotions out there and how to keep your eye on the prize. After all, the last thing you want to experience is seller’s remorse.During the negotiation process, it’s important that you have a clear understanding of emotions all around—from your emotions as a seller to the emotions of your potential buyer. Being aware of the feelings involved can help you navigate the negotiation process smoothly.

Tips for Keeping Your Head in the Game During M&A Transactions

Being in sync with emotions during your deal can help get buyers interested in what your business has to offer them. However, letting your emotions take the wheel completely can quickly lead to the downfall of your deal.No matter how you cut it, emotions are a huge factor in a middle-market M&A negotiation and can cloud a seller’s thoughts on the true value of the business. Here are a couple of tips to help you manage the situation and keep your eye on the prize.

1. Educate Yourself on the Sales Process

One of the biggest mistakes a seller can make is going into the M&A process blind. Lack of experience in due diligence and legal documents can make the process overwhelming and leave sellers with a bitter taste in their mouths.By working with an experienced M&A Advisor, you will be able to quickly understand the process as a whole. Potential buyers will have expectations from you as a seller that you may not anticipate, but your M&A team can help educate you and guide you towards a resolution that doesn’t involve an emotional blow up that impedes your progress.

2. Set Realistic Expectations for the Outcome

Even though you’ve put your life’s efforts into your business, it probably isn’t worth as much as you perceive it to be.Your emotional attachment in the sale doesn’t mean that you get paid beyond how the company is performing at the time of the deal. Sit down with your M&A advisors and discuss the reality of what your company should sell for. Realistic expectations are important during, and with a great negotiation strategy on your side, you won’t walk away with regret.

Kratos Capital Helps You Stay Level-Headed in the M&A Process

The M&A process is one that requires a clear head throughout all of its stages. It’s inevitable that you’ll be emotionally invested in the outcome of your sale. The team at Kratos Capital, LLC understand this and want to be your guide throughout your sell-side journey. We can provide the resources and negotiation tactics you’ll need to walk away with a maximum profit for your business.If you’re thinking about hanging up the hat and selling your middle-market business, contact us to get the process started.

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